Global Village Branding & Design, Dubai, 2016–17 Season
Global Village Dubai is a cultural institution in the UAE, welcoming millions across
Global Village Dubai is a cultural institution in the UAE, welcoming millions across
ages, nationalities, and lifestyles. For the 2016–17 season, I led the complete branding and design system, anchored in the idea “A New World Every Day.”
The creative expression revolved around a snow-globe metaphor—capturing,
preserving, and celebrating diverse experiences, from high-energy attractions to simple cultural discoveries. This thinking translated consistently across the master key visual, multilingual messaging, navigation maps, and on-ground collateral, balancing mass appeal with clarity and warmth.
preserving, and celebrating diverse experiences, from high-energy attractions to simple cultural discoveries. This thinking translated consistently across the master key visual, multilingual messaging, navigation maps, and on-ground collateral, balancing mass appeal with clarity and warmth.
The season marked a creative shift for the brand, setting a new benchmark for expressive storytelling and cohesive design. It influenced future editions to adopt
bolder visual language and a more confident, emotionally driven approach to
bolder visual language and a more confident, emotionally driven approach to
advertising and communication.
