Marhaba Lounge, Emirates Airlines
Brand Identity Refresh & Global Expansion
Brand Identity Refresh & Global Expansion
After 28 years of catering to countless travelers in Dubai, marhaba expands its reach globally. Through this brand revitalization initiative, we seamlessly integrated the heritage, contemporary essence, and forward-looking vision of the company. Drawing inspiration from the symbolism embedded in marhaba's logo, we crafted a visual identity that encapsulates these elements. The redesign of this brand identity system was influenced by the rich tapestry of Arab culture and the warm hospitality it embodies.
