SOURCEHAUS — Brand Identity & Launch
Client: Terracore Group
Location: Al Quoz Creative Zone, Dubai
Location: Al Quoz Creative Zone, Dubai
Agency: Brandcraft (A Life By Design)
Year: 2025
Scope: Brand Strategy, Identity Design, Visual Language
SOURCEHAUS is a haus — a permanent destination for design discovery.
SOURCEHAUS is a LEED-certified, experience-driven destination redefining Dubai’s design and construction landscape. Developed by Terracore Group, it unites sustainable materials, smart automation, and luxury interiors under one roof.
Brandcraft built a holistic ecosystem that embodies Grounded Innovation — merging artistry, technology, and sustainability. The identity positions SOURCEHAUS as “the origin of ideas and the destination of discovery” — a space where Inspiration Finds You.
Rooted in architectural precision and calm innovation, the brand expression extends from visuals to scent and sound, creating a complete sensory experience.
Rooted in architectural precision and calm innovation, the brand expression extends from visuals to scent and sound, creating a complete sensory experience.
