STAR – OWN Your Mix | Brand Refresh | UAE
STAR, a flagship brand of IBFI, has been a trusted UAE beverage since 1992, exporting to 35+ countries with uncompromising quality standards.
We evolved STAR from a traditional label into a culturally expressive, youth-forward brand. A vibrant 3D character universe inspired by popular archetypes transformed each drink into a distinct personality. Soft sculptural forms, minimal environments, and bold accents created strong shelf presence and dynamic digital storytelling.
At the heart of the repositioning is:
OWN YOUR MIX
Encouraging individuality and playful experimentation across the beverage range, supported by the product campaign line:
Find your chill.
The result is a contemporary, animation-ready identity balancing heritage with bold, youthful energy.
