Brand Refresh - The Hub, Karen, Nairobi
We revamped the brand positioning of The Hub mall in Karen, Nairobi, giving it a rejuvenated appearance to attract more visitors and boost business as the impact of the pandemic wanes and life returns to normal. In response to growing competition from new malls in Karen, we aimed to set The Hub apart and enhance its appeal to a wealthier, upscale clientele. Our strategy involved refining the branding and positioning to emphasise a sense of familiarity, resulting in a fresh and appealing aesthetic with an aspirational pledge.
Brand Positioning: This is more.
Agency: Freedm
Creative CEO: Mimi Nicklin
CCO: Sanjay Chaudhari
Creative Director: Jason Wiltshire
Creative Director: Vanburn Gonsalves
Agency: Freedm
Creative CEO: Mimi Nicklin
CCO: Sanjay Chaudhari
Creative Director: Jason Wiltshire
Creative Director: Vanburn Gonsalves
