MUMBAI CITY FC Brand Identity - 2015 to 2023
The concept behind the design of this Indian Super League team draws from the
essence of the city itself. The fort symbolises defense, the local train embodies the midfield, and the 7 stars symbolise the city built on seven islands. The blue lines at the base symbolise the drive to achieve new milestones, all enclosed within a shield representing the collaborative teamwork.
Mumbai, a city that never rests, is home to 20 million individuals sharing a unified feeling. Regardless of your origin, Mumbai ensures you accomplish your aspirations. In the city of dreams, you encounter Mumbai first, where you are embraced as one of her own. If the residents are the life force of this city, she is the pulsating heart that propels us all forward.
The emblem of Mumbai City FC is a tribute to this enduring spirit.
Agency: The Glitch
Agency: The Glitch
